Video Content: Facebook, stronger than YouTube for brands
When it comes to video content, we almost automatically think about YouTube. And rightfully so, as the platform is and has been for a long time now, one of the strongest platforms available for this type of content. However, in marketing, thing began to change last year and, as a result, companies started to migrate to another platform. Towards the end of 2014, Facebook, which has been on an ascending trend for quite some time now, managed to surpass YouTube on this niche.
A recent study carried out by the experts at socialbreakers offers some expected, yet very interesting results. After they analysed 180.000 video clips posted on 20.000 Facebook pages belonging exclusively to brands, companies and celebrities, the following results were revealed:
The reason why marketers choose to migrate and therefore knock YouTube, the incotestable leader for such a long time, off its perch is very simple. Facebook generates engagement, and to support this statement, we can say that, for instance, in Decemer 2014, 80% of all video-related interactions were on Zuckerberg’s network.
In any case, no matter how many of you are bothered by the Facebook feature that automatically plays the videos in your timeline, it has a lot to do with this increased engagement.