What does ‘branding’ mean?
In our line of work, the definition says it is the combination of the following elements associated with a brand: name, slogan, logo, design etc. Basically, it’s your company’s unique identity.
We’re creating a logo.
Your company’s interface with the client starts with the emblem that stands tall on your building, website or in your document headers. Our job is to make sure you have a unique and modern logo, that’s hard to forget and easy to be associated with your business.
We believe in simplicity. A good designer can give a dot all the significance in the world.
We now have a logo, what do we do about it?
The visual identity should be reflected in every element, not just on your business cards or the entrance door. We skilfully create layouts for all types of visual media, from business cards to catalogs, roll-ups, meshes or whatever else you may think of.
Design for pretty much anything
No matter what item needs a pretty design, all we ever say is: “Challange accepted!”. It might be a simple business card or maybe you want to cover the City Hall in a giant mesh. Perhaps you want to promote a multinational enterprise or your rock band who never got the chance to get out of the garage. We enthusiastically design promotional flyers as well as white papers for heavy industrial machines. You get the idea.
Web Design
We know this niche is not just very rich in offers, but downright suffocating, so the best approach here would be to tell you “why us”. We’re really good at what we do, but we have that something extra.
Our philosophy
If our experience did not convince you so far, our set of values certainly will. Therefore, we believe in:
- good ideas (we have a whole bunch of them)
- simplicity and ease of navigation
- strategic thinking
- passion, because without it…
- modern design
We don’t believe in perfection, but this doesn’t stop us from trying to reach it as much as possible.
The efficiency of a dedicated web application, whether we talk about CMS, CRM, email marketing systems, forms, e-commerce modules or any other type of application, in the end is translated into profit and employees satisfaction.
Considering the business migration towards the online and the Internet being more and more accessed from mobile devices, one of the most important advantages of online applications is portability. Applications can be accessed anywhere and, most importantly, on any device connected to the Internet.
We value simplicity. We dedicate time to the UI (User Interface) and UX (User Experience) components. We'd like slow and difficult applications that cannot be operated intuitively to disappear completely. Our objective is to offer modern and personalised alternatives.
Copywriting
Quality content is king. Although we are doing this for over ten years, we’re really glad to see it finally appreciated as it deserves. Whether we’re talking about website content, blog posts or email marketing copy, sending out a message is an art. With a talented team which has extensive experience in communication and PR (Public Relations), we can guarantee that the recipient (visitor, business partner etc.) will receive the information he needs, when he needs it.
SEO
Search engines are one of the most valuable traffic sources for your business, but the lower your website ranks, the smaller the chance to attract targeted visitors; or any kind of visitors for that matter.
Our SEO services are in compliance with all the rules and standards, as it is common knowledge that search engines are penalising any violation thereof.
Procedure
We thoroughly analyse each project, we examine it from every angle and we establish a niche target market. Once we have a clear picture of its position within this niche, we start building a long-term strategy which we will implement upon approval. Our goal is not a huge volume of traffic, but rather attracting that niche we talked about above, those visitors that can be converted into customers.
StraightCMS
Our baby, straightCMS, is, undoubtedly, one of the achievements we are very proud of. This CMS (Content Management System) solution is designed to be the backbone of any website.
Compared to open-source applications, straightCMS has the following advantages:
Security - Naturally, because open source applications provide access to the source code, the websites built on their structure are prone to all kinds of attacks. Unlike these, straightCMS guarantees all the security protocols.
Flexibility - Because it is truly ours and we can do whatever we want with it, we will ensure that your site will have a CMS that will feature all the functionalities you need, without complicating the code with useless stuff.
Modularity - Closely related to the previous point, straightCMS is built on a modular system. We can always add or remove functionalities.
Development - Because we are perfectionists and we are always aiming higher and higher, we can never consider our CMS to be a final product. We are constantly coming up with methods to improve our services, but that's okay - it's called evolution.
